DGTL pledges to be part of the Plastic Promise, an initiative of Dutch frontrunners from the event industry that stimulates responsible use of plastic at events. Together with State Secretary Stientje van Veldhoven (Infrastructure and Water Management), DJ Sam Feldt, ADE, Air Events, ID&T, Heineken, Coca-Cola, Lipton, Vrumona and the Municipality of Amsterdam, DGTL launched the campaign on October 17th at ADE Green.
The Plastic Promise is a nation-wide campaign that proves that the dynamic and innovative event industry also is a pioneer when it comes to responsible use of plastic. The launch provided multiple ways of reaching the objective of the campaign. Besides that, the first frontrunners were announced.
The initiative is not only meant for organizers of festivals, sports- and business, but also encourages brands and other suppliers to become a part of the Plastic Promise platform. This platform is the place where organizations publicly communicate their promise when it comes to reducing the use of plastic. They are free to establish their own goals, as long those goals are achievable within three years and really have an impact.
Traditionally, DGTL has always taken reducing the use of plastic seriously. Through implementing our Revolution program, we have drastically brought down the amount of plastic waste. This gives us room for sharing our experience and setting high ambitions. By 2020, DGTL promises to be openly sharing sustainable experience and practices with the industry. Besides that, we will not make use of plastic in any way, neither frontstage nor backstage, with the exception of plastics that are fully designed for recycling. Furthermore, we will only work with suppliers who are willing to reduce the use plastic during supply. Finally, we will actively seek for alternatives to plastic and showcase them at our festival.